CONTENT STRATEGY
Like with most things in life, it's easier to get results with your website, social media and email marketing if you have a goal and a plan. That's why -- before publishing anything -- there's a content strategy in place. Who do you want to target? How? And to what end?
Pinning down your target audience. Mapping what their customer journey would look like. Looking at what your competitors and brands you aspire to be like are doing. Figuring out what topics you should and shouldn't cover are. Researching which search terms you can win, and deciding which ones you want to win. Auditing the current state of your site and putting a plan in place for improving any shortfalls. These are just some of the steps of a good content strategy. Above all, it's defining how content is going to help you achieve your business goals.
As a Senior Content Creator at Saatchi & Saatchi, I was primarily involved in the SEO content strategy and content creation. What this meant was figuring out which topics to cover and then writing long, well-researched articles about those topics. For one brand, we helped increase monthly site traffic by hundreds of thousands, The brand's aim was to use content to lure people in and then convert them into loyalty app downloaders. As the result of our work, approximately 50% of app downloaders stemmed from organic Search and our content, saving the company a ton of money that it would have otherwise had to have spend on paid advertising.
I can help you with both content strategy and the content creation itself.
Pinning down your target audience. Mapping what their customer journey would look like. Looking at what your competitors and brands you aspire to be like are doing. Figuring out what topics you should and shouldn't cover are. Researching which search terms you can win, and deciding which ones you want to win. Auditing the current state of your site and putting a plan in place for improving any shortfalls. These are just some of the steps of a good content strategy. Above all, it's defining how content is going to help you achieve your business goals.
As a Senior Content Creator at Saatchi & Saatchi, I was primarily involved in the SEO content strategy and content creation. What this meant was figuring out which topics to cover and then writing long, well-researched articles about those topics. For one brand, we helped increase monthly site traffic by hundreds of thousands, The brand's aim was to use content to lure people in and then convert them into loyalty app downloaders. As the result of our work, approximately 50% of app downloaders stemmed from organic Search and our content, saving the company a ton of money that it would have otherwise had to have spend on paid advertising.
I can help you with both content strategy and the content creation itself.